![]() ![]() He brought in a new market, and in the hope of replicating this, Toei cast three similar male actors in lead roles in the show’s follow-up, Kamen Rider Agito. You may have guessed by this point, but the Odagiri Effect is named after the actor’s impact on the show’s fortunes by bringing audiences outside of the show’s target demographic into the fanbase. In fact, a surprising number of women in their 20s and 30s were also tuning in, and it was because of Joe Odagiri. Toei executives found out that, alongside the young audience watching the show for the heroes themselves, a noticeable subset of the market watching the show was far outside of the core demographic for Kamen Rider. Odagiri sold the role as the show’s protagonist and lifted the series to the heights needed to ensure a successful return for Kamen Rider after a lengthy absence… And it wasn’t just the kids taking notice. The main character, Yusuke Godai, was played by a newcomer actor, Joe Odagiri, whose performance was significant in more ways than one. It’s a pretty standard setup for a tokusatsu and Kamen Rider series, but we’re not here to talk about the show itself, despite being generally regarded as one of the best Kamen Rider series to date. As a result, Yusuke Godai becomes the new Kuuga to help defend it. The Kuuga stone is later excavated in the modern day, freeing the Grongi to resume their rampage on humanity. In the past, two tribes, Grongi and Linto, had been at war until one of the Linto warriors acquired the power of Kuuga and locked the leader of the evil Grongi in a cave. After being off Japanese TV screens for a decade, Kuuga brought Kamen Rider back into children’s homes a big way. First things first, what is Kamen Rider Kuuga and the Odagiri Effect? Kamen Rider Kuuga is the tenth installment in the series, and the first to air in Heisei and bring the franchise into the modern era. ![]()
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